Apple now No. 2 smartphone vendor, Samsung Outruns Apple As No. 1 Smartphone Vendor Worldwide. A new study published by Apple Insider reveals what happened in the evolution of the smartphones market in Q3 2011, time frame marked by the Sony Ericsson takeover.
The table below is a marketing research that yields information about the market and refers to global smartphone vendor shipments and not to sales. For Samsung, Bada OS-powered devices have been one of the reasons behind the South Korea-based company raise and the Asian phones manufacturer is most likely to become the new Nokia, regarding that year after year, their smartphone sales continue to increase. Probably in Q4 2011 Apple would post spectacular results, because in two weeks the Cupertino-based company sold as much as one quarter of the total smartphone units sold over the last three months.
The global smartphone shipments in Q3 2011 raised 33% compared to the same time frame of 2010, and 28.8% of the total shipped out handsets were smartphones. Although the market witnessed a major raise, the full potential was not reached because of issues Apple, RIM and Nokia had with the delivery process.
The phones manufactures had different market approaches, for example Nokia had an aggressive prices policy, managing to increase their market share from 24.6% to 28% in Q3 2011.
While Nokia ships out their reinvented smartphones pre-loaded with applications like Angry Birds, LG and Sony (ex Sony Ericsson) are now focusing more on this market segment, aiming for the smartphones market and LTE networks.
Q3 2011 wasn’t the best time frame for Apple as their smartphone shipments dropped due to iPhone 5 launch rumors and because their iPhone 4 was already available on the market for more than a year. Although the Cupertino-based company expected to sell a lot less smartphones that they did, their results placed them on the second place of the world’s biggest smartphone vendors. The first place was taken by Samsung, a company that shipped not less than 27.8 million smartphone units, 10 million smartphones more than Apple and 20 million units more than the same time frame of Q3 2010.
The problems Samsung had with Apple were not enough to stop their growth, as in Q3 2011 the South Korea-based company had a comfortable market share of 20.8%. samsung apple smartphone, Nokia Microsoft partnership,
Regarding the global handsets shipments, Nokia is still on the first place, despite the 5% drop. The company that recently launched two Windows Phone Mango smartphones still has a market share of 27.3%, followed by Samsung with 22.6%. In a surprising way, LG is on the third place in the top of global handsets vendors. Apple lost the fourth place in front of ZTE Corp., the Chinese manufacturer.
Source:geeksailor
Posts
