Saturday, February 18, 2012
Facebook Study + More Takers Than Givers
Facebook Study + More Takers Than Givers, Pew Study + Facebook Users Get More Than They Give, Facebook givers & takers, Facebook is made up of two kinds of people: people who give a lot, and people who get a lot. That is one of the findings of a recent report from the Pew Internet & American Life Project, which identified Facebook users in a national phone survey, asked their permission to examine their activity and then did the analysis. We take a look at what the survey revealed. Pew Internet and American life project
Facebook study + power users, There is a special group of power players on the social network who dominate various activities.
"Most Facebook users are moderately active over a one-month time period, so highly active power users skew the average," said Keith Hampton, the lead author of the report.
How many Facebook members are there?
Facebook + 845 million members
What percentage are power users?
Facebook study + power users + 20 to 30 percent of Facebook community
Facebook study + power users specialize in activities, Selective users
"The striking thing is that there are different power users depending on the activity in question," Hampton said. About 43 percent of the Facebook members in Pew's analysis were power users in either sending friend requests, "liking" something, sending private messages or tagging photos. The bottom line, the research said, is that most Facebook members receive more from their Facebook friends than they give, and power users are the reason why.
How many power users were there in all activities?
Facebook study + only 5 percent of power users in all four activities
How many users commented on a friend’s status in an average month?
Facebook + about half of users sample comment on friends status
Facebook study + most friends not directly connected, Most Facebook friends are not directly connected to each other. Although a friend of a friend is usually a friend, too, on average only 12 percent of all possible connections between Facebook friends were present.
How many new friend requests do users average a month?
Facebook study + users make seven new facebook friends per month
What percentage of initiated friend requests are accepted?
Pew report + 80 percent of initiated friend requests are accepted
Facebook study + friends offer social support, updates offer emotional support, Show of support, Pew found that Facebook members who received and accepted more Facebook friend requests in the month of the survey reported higher levels of social support. Meanwhile, those who posted more status updates reported higher levels of emotional support.
Do men or women average more status updates per month?
Facebook study + women average 11 status updates, men average six per month
How many comments/likes do Facebook users contribute for every status update?
Facebook study + users make four likes or comments for every status update
Facebook study + users reach about 150,000 other Facebook users, Extended reach, Facebook users can reach an average of more than 150,000 other Facebook users through friends of friends on the social network. A typical or median user can reach more than 31,000 people.
How many users sent a private message?
Facebook study + 54 percent did not sent private messages
How many users hid content from another user on their news feed?
Facebook study + less than 5 percent hid content
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lifestyle